October 918 2020

Online + Frankfurt Rhine / Main

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Petra Fröhlich

Petra Fröhlich is journalist and head of GamesWirtschaft. The website was founded in 2016 and covers the German games industry indepth. With GamesWirtschaft, Fröhlich delivers insights based on 20 years of experience in leading roles as editor-in-chief and publishing director at market-leading games magazines, websites and apps. Petra Fröhlich also serves as speaker, columnist, moderator and longtime jury-member of several industry awards.


Transmedia: Not all paths lead to fame

Crossmedial? Transmedial? Never mind! The limit is reached when the message is false or the story is simply no good. If you have nothing to say, no technological innovation will help you. Add to that the technological challenges you face with digital channels. Many writers and companies lack understanding and know-how. Two digital experts and content experts take a trip into the storytelling ...

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