Jay B. Jammal’s childhood was characterized by an era of wars and constant moves around the Middle East. During his teenage years, he discovered his love for media and music and developed a creative passion to utilize these mediums to tackle some of the challenges he faced. Jay later graduated with degrees in media and education and went on to teach media studies at schools and universities in the United States. In 2019 he moved to Dubai and founded Soulhouse Media in hopes of challenging mainstream stereotypes by filming unique, inspiring, and contemporary stories from around the Middle East. He has since received International recognition and various filmmaking awards.