Crossmedial? Transmedial? Never mind! The limit is reached when the message is false or the story is simply no good. If you have nothing to say, no technological innovation will help you. Add to that the technological challenges you face with digital channels. Many writers and companies lack understanding and know-how. Two digital experts and content experts take a trip into the storytelling cosmos of our time. A talk about pitfalls, opportunities, experiences and visions for successful communication in times of digital transformation.