Online + Frankfurt am Main | 15 – 23 October 2022

Creatives and their works are conquering new markets. Is the "classic" art market in flux?

The "classic" art market is changing. The Internet and its financial market serve as an accelerator for new directions for a market that primarily follows established paths.

Thus, in addition to the financial component of the crypto market, one thing in particular has emerged for creators: The platforms on which they can present their content and art are ideally suited to market themselves and become known, or to increase their level of awareness even further. Creatives who previously could not place their art on the physical market have suddenly become trendy artists, and not just in terms of their NFTs. The market is now flooded with artists and their content. But there is still a certain gold-rush atmosphere. In general, though, what do creators need to look out for to survive in markets, whether traditional or crypto, and what opportunities do they have to raise their profile? What do collectors like? What is their driving force to collect and support? Established art collector Mario von Kelterborn, successful NYC artist and all-rounder Federico Solmi and renowned NFT artist Gavin Shapiro discuss this and show ways to possible success.

Monday, 17/10/2022

03:00 PM – 04:00 PM

Daniel Gebhardt (Host)

Daniel Gebhardt is Philosopher and Photographer who experienced the recent rise of NFTs and Crypto from the perspective of fashion industry. As a lecturer and trainer for intercultural communication and marketing at AMD, Berlin, he observed global innovative trends and markets critically and … Read more

Mario von Kelterborn

Mario von Kelterborn is an entrepreneur and art collector. For more than twenty years, he has dedicated himself to the von Kelterborn art collection, for which he acquired the first works together with his wife Julia in 1997. The collection focuses on video art and photography, with an emphasis on … Read more

Gavin Shapiro

Gavin Shapiro is a digital artist whose ultimate goal is to produce work that makes you smile. He focuses primarily on playful conceptual artworks that explore how we can use digital tools to confront our expectations of what’s possible in a traditionally physical art world. His personal work, … Read more