Online + Frankfurt am Main | 15 – 23 October 2022

Talk: A blessing, the money from the funding pot! Will it continue like this forever?

It's a well-known fact that money isn't just lying around on the street, but once you've successfully benefited from funding, you don't want to miss it.

The European model of national, regional, but also international film, media and cultural funding is thus almost a blessing, as it keeps culture going and enables many people to earn a living. Nevertheless, we ask heretically whether this kind of funding still makes sense in the old tried-and-tested form in times of media (over-)globalization? The market is flooded with content of all kinds and many of the funded projects receive even less attention than before.

Shouldn't new forms of project funding be designed and implemented instead? We ask funders about their plans for the future and what they think is important to ensure that there is no end to the blessings and that more projects can be funded and noticed.

Among others, the wonderfully eloquent and imaginative Anna Schoeppe (HessenFilm und Medien GmbH; CEO), the smart and far-sighted Adrian Wootton (Film London and British Council; CEO) will discuss. A must for all who want to be promoted and seen in the future.

Monday, 17/10/2022

02:00 PM – 03:00 PM


Sten-Kristian Saluveer (Host)

Sten-Kristian Saluveer is a Europe- and Asia-based film and media innovation strategist, awarded producer, public speaker and moderator, and content & technology entrepreneur. He is the founder of Storytek a vertically-focused early-stage mediatech accelerator and innovation hub which projects … Read more

Adrian Wootton

Adrian Wootton OBE is Chief Executive of Film London and the British Film Commission (BFC). He is a Programme Advisor to the BFI London Film Festival, Venice Film Festival and Noir in Fest, Milan and Founding Director of Shots in the Dark Festival, Nottingham. Adrian is a recognised authority on … Read more

Anna Schoeppe

Anna Schoeppe studied history and German studies at the Technical University of Berlin and soon laid the foundation for her career in the film industry: After working at the European Film Academy in Berlin and at Filmakademie Baden-Württemberg, she took over the lead at Kuratorium junger deutscher … Read more