With a background in hacktivism, net art and video art, Guido Segni lives and works somewhere, online and offline, playing with art, internet culture and data hallucinations.
Mainly focused on the daily (ab)use of the Internet, his work is characterized by minimal gestures on technology which combines conceptual approaches with a traditional hacker attitude in making things odd, useless and dysfunctional.
Between June and July 2014, in order to prove their existence and their status of crowd workers, 40+ workers from Amazon Mechanical Turk were paid money for re-enacting a clip found on youtube titled “pics or it didn’t happen” in front of their webcam. ‘Pics or it didn’t happen’ is rule 32 from the Rules of the Internet, originally written by the Internet group Anonymous. It is a colloquial expression used by Internet users to challenge their virtual interlocutor on a discussion forum or a social network, when their arguments require photographic proof of what they are saying.